Job Description

Position title: Marketing Communications Manager (AUTOMOTIVE)

Responsible to: Head of Marketing

Department: Brand & Marketing Team

Position Summary:

The Marketing Communications Manager is responsible for creating and implementing marketing campaigns to support the sales and brand awareness of vehicles in over 43 countries across the Central, South America and Caribbean region. Working as part of the Brand & Marketing team and in close collaboration with our client's distributors and regional agencies, the Marketing Communications Manager will be responsible for developing and executing product communication strategies, managing 360° advertising campaigns, analyzing digital channels, and supporting product research and event management.

Essential functions:

• Develop and execute product communication strategies to support the sales and positioning of vehicles in the Central and South America region.
• Manage above-the-line and below-the-line marketing campaigns including media planning and coordination and campaign optimization in cooperation with distributors, regional agencies, and business partners.
• Regularly report on campaign performance and status with the goal of maximizing KPI’s
• Assist in guiding regional distributors in the management of digital channels including dealer websites and social media channels amongst others.
• Conduct social listening programs to gather insights and inform marketing strategy.
• Provide product research support, including gathering and analyzing market and consumer data to inform marketing strategy and campaigns.
• Support event management, including the planning and execution of events such as product launches and distributor committees.

Principal Relationships (Internally and Externally):

Internally, the Marketing Communications Manager will be part of the Brand & Marketing department and report directly to the Head of Marketing. The Marketing Communications Manager will also work closely with the Sales team, Product team, Customer Experience team and other cross-functional teams such as Planning, Channel management and Service departments. Communication with HQ Global Brand Strategy Group and CX Planning Group, and the Marketing Communications Group will occur, and other regional HQs around the world on brand and marketing topics will also be crucial.

Externally, the Marketing Communications Manager will work closely with distributors in the Central and South America region, and other external partners as needed.

Minimum Required Skills and Qualifications (must-have):

• Passion for the automotive industry and sustainable mobility
• Bachelor's degree in business or a related field, preferably in marketing or communications
• At least 8 years of marketing/advertising experience
• Strong communication and project management skills
• Strong teamwork and leadership skills
• Strong skills in campaign data analysis for marketing campaign optimization
• Knowledge and experience utilizing digital marketing tools.
• Proficiency in PowerPoint and Excel
• Fluency in English and Spanish (Brazilian Portuguese a plus)

Preferred Skills and Qualifications (nice-to-have):

• Experience in the automotive industry or related fields.
• Familiarity with the Central and South America automotive market.
• Knowledge of emerging brands and marketing trends.
• Multilingual abilities.
• Professional certifications in branding or marketing.
• Local person preferred, with experience/knowledge of local environment in Miami area.

Supported Benefits:

• Medical/Dental/Vision Insurance 100% on Company
• 401K (6% Matched by Company)
• PTO 120 Hrs/Yr

※ Other Employee Benefits

• Auto allowance
• Meal allowance
• Work cell phone & plan
• Etc.

Probation Period:

• 3 months

Job Type:

• Full-time

Pay:

• $80,000.00-$85,000 per year (G2)

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