Dallas, United States | Posted on 06/01/2025
Parent Company: Arena Sports Group Holdings, LLC
Industry: Professional Sports (Arena Football)
The Dallas Bulls are a professional arena football team proudly based in Dallas, Texas. As a founding franchise under Arena Sports Group Holdings, the Bulls were established in 2020 with the mission to bring high-energy, community-driven arena football to the heart of North Texas. The Bulls are slated to begin their 2026 season in the historic Fair Park Coliseum.
The organization is committed to delivering an exciting game-day experience for fans, offering affordable entertainment for families, and creating meaningful opportunities for young athletes, professionals, and local businesses to grow alongside the team.
To become a premier arena football franchise known for innovation, community impact, and excellence on and off the field.
Football Excellence: Building a competitive and entertaining team led by experienced coaches and standout athletes.
Community Engagement: Hosting youth clinics, school visits, and charitable events to stay deeply rooted in the Dallas community.
Fan Experience: Creating an electric, interactive atmosphere that blends sports, music, and entertainment at every home game.
Professional Development: Offering internships, career pathways, and industry exposure for students and emerging professionals.
Business Partnerships: Collaborating with local and national brands to drive visibility, engagement, and mutual growth.
Arena Sports Group Holdings (ASGH) is a sports and entertainment company focused on acquiring, developing, and operating arena football franchises across the United States. ASGH was founded with the goal of redefining the arena football experience for a new generation of fans and building sustainable, community-focused teams in underserved sports markets.
Job Title: Social Media Manager
Reports To: Director of Marketing / Director of Communications
Position Type: Full-Time | Digital Marketing & Fan Engagement
The Dallas Bulls are seeking a creative and strategic Social Media Manager to lead the teams social media presence. This role is responsible for developing engaging content, growing the fan base across digital platforms, and enhancing the teams brand through innovative social campaigns.
Develop, implement, and manage social media strategies across platforms including Twitter, Instagram, Facebook, TikTok, and YouTube.
Create compelling content (graphics, videos, posts) that resonates with fans and promotes team initiatives, games, and community events.
Monitor social media trends and analytics to optimize engagement and reach.
Engage with fans, respond to comments and messages, and foster a positive online community.
Collaborate with marketing, communications, and media relations teams to ensure consistent messaging.
Manage social media advertising campaigns and budgets.
Stay up-to-date with emerging social media platforms and digital marketing best practices.
Prepare regular reports on social media performance and ROI.
Bachelors degree in Marketing, Communications, Digital Media, or related field.
3+ years of experience managing social media for a brand or organization, preferably in sports or entertainment.
Strong creative skills with proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).
Excellent writing, editing, and communication skills.
Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Passion for sports and understanding of fan culture.
Video production and editing skills a plus.
Strong analytical mindset to interpret data and adjust strategies accordingly.
Ability to work flexible hours, including nights, weekends, and game days.
Innovative thinker with a proactive approach to digital engagement.
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