Status: Full-time Summary: The Social Media Manager will be responsible for leading channel management across Formula 1 Crypto.com Miami Grand Prix, and the Miami Open while overseeing content brainstorming and ideation in partnership with our in-house creative team. The ideal candidate is a team-first self-starter with a deep understanding of how people consume and engage with social content, an eye for detail, and who stays up-to-date on emerging platforms, industry trends, and best practices. This role would manage a social media coordinator and report to the Director of Social Media. Location: This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL. Responsibilities: Lead weekly strategy on Miami Dolphins Properties accounts and platforms while managing a Social Media Coordinator. Have a strong passion for sports, with deep knowledge and expertise in Formula 1 and Tennis. Build social media strategy plans defining: Brand objectives, KPI’s, Tone of voice, content pillars, role of social platforms, content calendar. Develop and plan content calendar to ensure that our brand stays top of mind and consistent on platforms we are active on (Facebook, X, Instagram, TikTok, YouTube, LinkedIn, Reddit) Utilize analytics to track and optimize growth and engagement across social channels, adapt content strategies to match needs of everchanging platform algorithms. Work with Director of Social Media and Partnerships team to determine sellable content and execute contracted content. Monitor trends and work with Marketing team to create timely content (organic and branded), provide recommendations on how to incorporate this content into content strategies. Demonstrate sound judgment to curate, prioritize, and publish posts that are consistent with brand messaging, but also with an eye to expand and engage our audiences. Collaborate with multiple departments and stakeholders to provide direction and social recommendations in partnership with the Marketing team. Generate social analytics reports using measurement tools to provide to departments tailored to their specific needs. Attend and cover races, games, major community initiatives, events, and more with the goal to publish engaging content that captures fans attention. Monitor emerging platforms and help brainstorm new ways to leverage them for brand development. Develop shot sheet ahead of game days and tentpole events. Understand and follow social policies for the Formula 1 and WTA/ATP. Understand the Influencer environment / Creator economy, managing activations with Influencers, their agents and/or social agencies. Qualifications: Bachelor’s or Associate’s Degree with 3-4 years of relevant work experience Self-starter and a forward thinker with a desire to collaborate in a team-based culture. Strong understanding of Formula 1 and/or Tennis Must be able to demonstrate a strong knowledge base of social media platforms Openness to work long days, holidays, and weekends, to be on-call out of traditional working hours. Demonstrated ability to communicate and interact professionally. Familiar with programs such as AirTable, Adobe Creative Cloud, Emplifi, Facebook Ads Manager Fluent in Spanish and/or Portuguese preferred Featured Benefits: Medical, dental, and vision insurance Life insurance (including voluntary coverage for spouses and children) Long term disability insurance Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open Employee gym, subsidized lunch program, and discounts on a variety of products and services 401k, paid time off (PTO), and company holidays The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening and, subject to applicable law, compliance with our COVID-19 vaccination policy. It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law. #J-18808-Ljbffr Formula 1 Crypto.com Miami Grand Prix
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